As our public relations point-person, I communicated with the press about the opening of a new location; the pandemic-forced closing of that location; the creation of a new concept for the location; and finally the opening of our most ambitious concept to date.
I made television appearances with community partners in support of special fundraisers, free summer concert series, new location openings, and special events including Mardi Gras and our annual Derby Day.
I spoke on our core offerings, employee retention, and embracing technology in the workplace.
“From saving lives to reaching out to hungry customers, technology helps businesses perform” — Milwaukee Journal Sentinel Top Workplaces
… Buchel runs Black Shoe’s social media accounts, and he said platforms like Facebook and Instagram have helped grow the business. …
… When somebody writes a less-than-shining review of one of the three restaurants, Buchel said he can reach out to the person directly and save a potential loss of business. …
Milwaukee Journal Sentinel
In the end, he said, it’s important to remember that technology isn’t a goal in itself. Rather, it exists to strengthen relationships with customers.